Snail Mail or Email - What's in Your Business Plan?
We get a LOT of junk mail.
Our in-boxes are filled with spam and flyers and advertisements on a
daily basis. For those of us more techno-savvy- there are filters and
auto-generated disbursement into folders, but the general public - well we get
it all in one plain online mailbox.
And then there's the good ole US Mail. Our mail boxes are filled with newspaper
flyers, credit card solicitations, and BILLS!
And…lately, LOTS of political STUFF.
So which way do you take your "advertising" as an
agent? Or, as in my case, which way do
you distribute your monthly or quarterly-let's-stay-in-touch pamphlet sent out
to your SOI? (sphere of influence)
Persuasive arguments currently favor "green", and
there are lots of new companies that will help you create and distribute your
monthly, bi-monthly, etc. news blurb for a fee.
Are they actually read?
Others submit that in this day of automation, a hand-written
card, or personally written newsletter is warmer, more intimate, less likely to
end up in the circular file.
So, which way do you go and why? I'd love to hear your
comments and opinions. Is there a best
way to reach out and touch someone with your business information and current
news?
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